A New Era
We revamped the mosque's social media presence, ushering it into the modern era through storytelling-based photography, videography, merchandise, and an all-new aesthetic for graphics. View it at @nuecesmosque
Client:
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Nueces Mosque
Category:
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Creative Direction
The Challenge
Nueces Mosque, a vibrant student-led religious center near the University of Texas, needed to elevate its digital presence to better reflect the energy and warmth of its community. Their existing Instagram page lacked a cohesive visual identity and consistent engagement strategy, limiting its ability to connect with students and visitors.
The Solution
We led a complete visual overhaul of their Instagram presence — introducing modern, culturally grounded design elements and implementing a cohesive aesthetic system. Over the course of 9 months, we produced and posted 400+ professionally photographed and edited images, 13 cinematic short-form reels, a streetwear-themed merch drop, and built a narrative-driven content strategy aligned with community milestones and events.
The Result
The page grew by over 1,400 followers organically, attracting both local and global attention. Engagement rates surged, and the refreshed online presence strengthened Nueces Mosque’s reputation as a welcoming, student-centric space — both on campus and beyond.
