Streetwear Masterclass
We helped Young Muslims scale it's merchandise operations through unique and market-driven designs.
Client:
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Young Muslims
Category:
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Merchandise Design
The Challenge
Young Muslims, a national non-profit youth organization, sought to deepen its engagement with Muslim youth while generating sustainable revenue to support its operations. They needed a way to merge faith, identity, and culture in a form that would resonate with the next generation — both online and on the ground.
The Solution
We developed a powerful merchandise and apparel strategy, designing over 30 original clothing pieces that blended streetwear aesthetics with Islamic values. Each drop was crafted with intention — from conceptual direction to visual design — to serve as both a revenue stream and a form of da’wah. The collections reflected the mission of Young Muslims while speaking the visual language of today’s youth.
The Result
The merchandise line quickly became a cultural touchpoint within the community, fueling national recognition and generating substantial funds to reinvest in programming. More importantly, it sparked authentic conversations about faith and identity — using design as a bridge to Islam and the youth who wear it.
All designs are the property of Young Muslims.
