The Youth of the South
We designed a powerful logo and two unique pieces for the Dallas chapter of Young Muslims, generating funds and a cohesive look for the city.
Client:
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YM Dallas
Category:
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Merchandise Design & Branding
The Challenge
Young Muslims Dallas set out to create a bold apparel drop that would represent the city, energize local youth, and strengthen their chapter’s identity within the broader YM movement. They needed original designs that blended Islamic values with streetwear — and a visual identity that stood out from the crowd.
The Solution
We crafted two flagship garments: a streetwear-inspired football jersey that repped the city of Dallas with pride, and a retro windbreaker enhanced with reflective piping for a striking nighttime look. Central to the collection was a new trademark modern Arabic logo, custom-designed to give YM Dallas a distinct identity that fused tradition with contemporary flair. The logo served as the visual anchor across all pieces, tying the designs back to their roots with elegance and edge.
The Result
The collection became an instant hit within the community — elevating the chapter’s presence at events, online, and in everyday wear. The new logo cemented a recognizable brand identity, while the apparel sparked deeper youth engagement and redefined what it looks like to rep YM Dallas with faith and style.
All designs are the property of Young Muslims.
